Delia fattens Waitrose with cake

Waitrose grocery sales rose four per cent in the 12 weeks to October 31 - lifted by swift sales of Delia Smith’s ready-to-make Christmas cake kit. The UK cook has in the past caused a run on ingredients like eggs, stout and goose fat, after championing them in her recipes. Earlier this year Waitrose ran out of rhubarb after it featured in Smith’s rhubarb crumble recipe. The cake is the latest favourite, especially as it costs £10 while all the ingredients would cost £26 if bought separately.