Deep price cuts at Debenhams

DEBENHAMS, Britain’s second-biggest department store chain, has ratcheted up the pressure on rivals, launching its annual five day pre-Christmas promotion with what it claims are its deepest ever discounts.

The firm said yesterday it will cut the prices of tens of thousands of items in its 164 UK stores and online by up to 40 per cent, equating to £200m.

The so-called Christmas spectacular event, part of Debenhams’ promotional calendar every year, will run from Wednesday to Sunday with extended store opening hours.