Sales of sultry lingerie among older women are booming in Britain thanks to the glamorous 40-somethings of “Sex and the City 2” and “Cougar Town”, retail chain Debenhams reported yesterday.
The hit television show, and forthcoming feature film, featuring the bedroom antics of women in their 40s and 50s and their much younger partners, is being credited with a rise in demand for lingerie from women of the same age, Debenhams said.
The department store said a nationwide analysis of the most popular lingerie styles from October 2009 to April 2010, revealed that women over 40 have given the more seductive side of the lingerie industry a big boost.
“Positive female role models in this age group such as the women in the Sex and the City movies and Courteney Cox in TV’s Cougar Town are giving the women confidence to splash out on themselves,” Debenhams head lingerie buyer Annette Warburton said in a statement.
Women over 40 were rediscovering their figures, often after having children or getting divorced. Previously, women in their early 20s were the main purchasers of lingerie.
City A.M. Reporter