A BOHEMIAN brewer located in the original town of Budweiser beer yesterday won a case to be allowed to continue using the brand name in the UK.
The Czech company, Budejovicky Budvar, has been fighting off a legal challenge by global brewing giant Anheuser-Busch InBev, which produces the more well-known Budweiser – a beer that originates in the US.
AB-InBev had sought to invalidate Budvar’s use of the name, yet the Court of Appeal yesterday ruled in Budvar’s favour. Both companies will be allowed to continue using the name.
“The judgment...reflects the reality of the situation – that both brands co-exist and have done so for many years,” said the firm’s lawyer Mark Blair, of Marks & Clerk Solicitors.
AB-Inbev said it was “disappointed” with the verdict, but that it would not affect sales of its own Budweiser beer.