MARKETING communications firm Creston posted a marginal rise in first-half headline pre-tax profit even as revenue fell six per cent, and said the second half looked more positive.<br /><br />Effective average interest rate was below two per cent, helping the company post a one per cent rise in headline pre-tax profit to £6.31m, Creston said. <br /><br />“The signs for the second half of the year are more encouraging than those experienced during the first half, with delays in budget decisions and material reductions in client budgets now less likely than six months ago.” <br /><br />The group, which got new business from the BBC and Facebook, said it had an active new business pipeline. <br /><br />Creston provides services like market research, direct marketing, public relations and advertising. Sales fell six per cent to £38.7m, hurt by a decline in its communications unit. Creston also unveiled former Reuters executive David Grigson as chairman elect.