Cranswick signs £30m Asda deal

Sausage-maker Cranswick said yesterday it has signed a deal to become Asda’s main fresh pork supplier thought to be worth around £30m. The news came as it posted a seven per cent rise in underlying third quarter revenue despite record pig prices in the UK. It said input costs rose during the quarter to 31 December, with UK pig prices reaching a record level in December. Successful pricing talks with customers helped partially mitigate the full impact on margins, Cranswick said.