Cranswick posts sizzling sausage sales

Kasmira Jefford
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CRANSWICK, the sausage-maker, revealed a seven per cent rise in full-year sales yesterday thanks to growing demand for its products and new business with supermarket chains Asda and Marks and Spencer.

The company, which processes and supplies fresh pork, bacon and other forms of meat, said total sales leapt 15 per cent in the last three months of their year to 31 March, at the time when rival suppliers were caught up in the horsemeat scandal.

Cranswick, which sources 70 per cent of it meat near to its headquarters in Preston, did not find any horsemeat in its products and said yesterday it welcomed recent moves by some retailers “to build a more integrated and transparent” supply chain.

Underlying sales grew by 13 per cent in the fourth quarter and five per cent in the full-year.