LEGAL disputes over company names have shot up 43 per cent this year according to new research by Sweet & Maxwell.
Companies being taken to tribunal over the registration of a similar, or misleading company name has leapt from 54 last year to 77. Disputes typically occur when one company is thought to be using the name of another in order to cash in on its fame. Once discovered, the original company’s owner can take the copy-cat company to a Company Names Tribunal and force them to change it.
Sweet & Maxwell says that a huge proportion of these cases are brought by major blue chip organisations who take steps to protect their brands from opportunistic start-ups who register similar names.