Cold weather heats up tills at Supergroup

Kasmira Jefford
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SUPERGROUP has seen sales jump in the second quarter of the year as colder weather boosted sales of coats and hoodies from its Superdry label.

Chief executive Julian Dunkerton said: “When it dropped three or four degrees in one are selling more of your heavy knits and jackets and you get more of a sense of whether your brand is successful. And that’s how we feel, that we have a successful range.”

Retail sales increased by 32.2 per cent to £52.2m in the quarter, boosted by the clearance sales following the re-branding of the Cult stores to Superdry.

Like-for-like sales jumped 5.8 per cent against weaker comparatives last year when it reported a slump in sales after stock ordering problems.