There were many at the Co-op’s headquarters near Manchester who never thought it would happen. Not the successful bid for the Lloyds branches that Lloyds had been forced to sell for competition reasons by the EU. Despite a few jitters, Co-op insiders were always confident of clinching a deal.
But one thing did surprise many Co-op insiders yesterday. For the first time that anybody could remember Co-op trended on Twitter, the social media tool.
This hitherto unheard of phenomenon happened most of yesterday morning after news of the deal with Lloyds was released to the London Stock Exchange. “All morning we’ve been trending alongside Ledley King, the Tottenham Hotspur footballer who announced his retirement and somebody called Shea Weber,” said my man up in the north.
Weber, for the uninitiated, is a Canadian ice hockey player clearly better known across the pond than in Lancashire.
“Some companies try to organise events solely to trend on Twitter but this just happened and it’s amazing. You can reach a lot of people this way,” said another excited soul who works at the venerable institution. Not all were happy with the deal, however. “Customer choice? Then let US choose if we want to move,” tweeted one Lloyds customer.