CITY VIEWS: WOULD A CHIEF EXECUTIVE BUYING SHARES IN THEIR OWN COMPANY MAKE YOU MORE LIKELY TO INVEST?*

KATIE HART | JRP UNDERWRITING

“Yes. Because it is their own money being invested then it is obviously for good reason. The chief executive would have a lot more to lose if anything happened to the company.”

CHRIS PARKER | ERNST & YOUNG

“If it was a significant number of shares bought then I would definitely be more likely to invest. The chief executive would encourage others because it would be a good indication of how the company is doing.”

GARY MILLEN | COOPER GAY

“I would have thought the chief executive buying shares in his own company would make you more likely to invest, as he would have more incentive to make sure the company succeeds.”