CITY VIEWS: WHY IS JOHN LEWIS BEATING THE HIGH STREET?

ANMOL CHIBBER | DZ BANK

“It attracts the higher end of the market. The rich are getting richer while the poor are getting poorer. It is also known for its quality, service, and matching prices.”

MICHAELA MORAN | BANK OF AMERICA

“People know what they are buying at John Lewis. It’s reliable. You know you can purchase something and have no issues. It’s also convenient – you don’t want to trawl the high street.”

SOPHIE MUNARETTO | SMBC

“It is targeting a different kind of customer. It has been renewing its stores and the investment is paying off. The stores also have a very diverse product range”