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CITY VIEWS: WHAT DOES MARC BOLLAND NEED TO CHANGE TO DRIVE M&S FORWARD?

CARL NEWMAN | STEEL & SHAMASH
“The strongest part of M&S’ business is the food, so that does not need to change. However, the new chief executive needs to take on everything else. The clothing is outdated and needs to attract a younger crowd. It needs to be rejuvenated.”

JAMES TAYLOR | WILTON & BAIN
“M&S is such an established brand that I don’t think anything needs to or will be changed. Any changes the new chief executive makes will be fractional, perhaps just to show that he is giving the company a face lift, but it will essentially stay the same.”

LAURA MIDDLETON | KINSEY ALLEN
“The new chief executive needs to lower the price of food but other than that, M&S already has such a strong brand and is known for its class. The branded products give shoppers an incentive to keep coming back, so that should not be changed.”