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CITY VIEWS: IS SKY TOO DOMINANT IN THE PAY-TV MARKET?

<strong>CHRIS CORNELL </strong>LLOYDS PRIVATE BANKING<br />&ldquo;Sports-wise they have definitely got too much power, to the detriment of the game, I think. It would make more sense from a viewer&rsquo;s point of view if they were to wholesale premium content, though there is then an element of penalising Sky for its success.&rdquo;<br /><br /><strong>ALISON FISHER </strong>CHARLES TAYLOR ADJUSTING<br />&ldquo;I am moving house and have investigated alternatives, but Sky gives the best deal and it would be costly to install cable. It does rile me that you have to pay for sports when it used to be on terrestrial. If it were free you could save money on going down the pub.&rdquo;<br /><br /><strong>ROBERT CARNEY </strong>NOVUS STOCKBROKERS<br />&ldquo;They do, especially now Setanta has gone. I think the BBC should be paying for more big, important games &ndash; but then, Sky being Sky, will probably continue to outbid them. I don&rsquo;t really see how any newcomers can really break into the market as it is now.&rdquo;<br />