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CITY VIEWS: SHOULD PART OF THE BBC LICENCE FEE GO TO COMMERCIAL BROADCASTERS?

<!--StartFragment--> <strong>DAVID MAYNAR</strong><strong>D </strong> UBS<br />&ldquo;If the BBC is going to remain competitive it&rsquo;s going to have to pay enough to keep the best people at the channel. I think it should keep the money. At the end of the day if they don&rsquo;t pay enough, their best staff will defer to rivals who will.&rdquo;<br /><br /><strong>RISHI PATEL</strong><strong> </strong> RBS ASSET MANAGEMENT<br />&ldquo;The government earmarked the money for the digital switch, rather than for BBC investment so I think they should cut the licence fee, rather than give it to ITV and rivals and give the public back the difference. I think they&rsquo;re changing the goal posts.&rdquo;<br /><br /><strong>MARK O&rsquo;CONNOR</strong><strong> </strong>VTB Capital<br />&ldquo;I think the &pound;130m difference left over isn&rsquo;t that exorbitant, and wouldn&rsquo;t make that much of a difference to rivals. The BBC is already cost cutting by around 30-40 per cent so I think it&rsquo;ll begrudge giving their rivals the few extra quid. &rdquo; <!--EndFragment-->