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CITY VIEWS: IS THE RECESSION PROMPTING YOU TO CURTAIL SPENDING ON YOUR DAILY COFFEE?

Marion Dakers
RANJEEV JETHWANI | EX-LEHMAN BROTHERS
“I just bought a coffee maker so I’m actually drinking more coffee now, just not from outside. The downturn hasn’t affected my coffee consumption, but it is too expensive at £3 a cup. Meeting in a coffee shop is a cheaper way to meet friends than going for a meal.”

ROBERT WALKER | CHEUVREUX
“I do think it’s a bit overpriced. It is a premium product that people might cut back on, but you still need your coffee in the morning whereas you don’t need an expensive lunch or after-work drink. I’m not surprised Starbucks has done well.”

ANDREW ALMEIDA | WEST LB
“I’m not surprised that Starbucks are doing well. I did cut down on lattes, but have had to stop buying them completely because they have gone up in price again because of the VAT increase. Some people in my office have stopped drinking them too.”

BRIAN HOGG | JVE ASSOCIATES
“I don’t drink coffee. The recession isn’t really causing me to cut down on anything, thankfully. I’m not surprised at Starbucks doing so well, as they offer good value for money. They aim for a younger demographic, I dare say.”