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CITY VIEWS: IS M&S RIGHT TO INTRODUCE OTHER BRANDS INTO ITS STORES?

<strong>CHARLES MARLOND </strong>TALBOT VALIDUS<br />&ldquo;At a time when most supermarkets are introducing their own lines as a cheaper alternative to branded products &ndash; this is a bit different. People are fond of their favourite brands, but I don&rsquo;t believe it will alter many people&rsquo;s shopping habits.&rdquo;<br /><br /><strong>KATE PRISKELL </strong>MONETISE<br />&ldquo;?I think it&rsquo;s a bit sad M&amp;S has decided to do this. I believe it will dilute its branding and its special quality offer. Having other brands in M&amp;S stores will make it easier for consumers to shop for everything in one place &ndash; but I don&rsquo;t know whether it will work.&rdquo;<br /><br /><strong>MATTHEW DENMAN </strong> ASCOT UNDERWRITERS<br /><br />&ldquo;I think it&rsquo;s a great idea &ndash; the more competition in supermarkets the better. I don&rsquo;t believe that they will be able to offer the same branded goods as cheaply as other rivals. Most City people don&rsquo;t do weekly shops at M&amp;S... they just pick up a sandwich.&rdquo;