CITY VIEWS: HOW IMPORTANT IS TOURISM TO THE LONDON ECONOMY?

DAVID WHITE | MIZUHO
“It’s very important, because everything else in the economy is a bit of a state. I think it should be interesting enough to attract people without the government promoting it, though.”

MICHAEL PORTER | DEPARTMENT FOR BUSINESS
“There is big money there, billions. It may get crowded, and public transport may suffer in the Olympics, but it is useful. And I quite enjoy it because you end up meeting quite a few people. It is nice to meet people who enjoy London as much as I do.”

NIALL FAIRBAIRN | ERNST & YOUNG
“It is a big part of what London is about; all the history and the heritage. It also attracts a lot of foreign business. I don’t think there are any negatives to it.”