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CITY VIEWS: HAVE THE REVELATIONS ABOUT TIGER WOODS’ PRIVATE LIFE DAMAGED HIS BRANDING POWER?

FLEMMING BENGTSE | STANDARD BANK
“His golfing pedigree won’t be damaged, but commercially he has been a victim of his own success. His clean cut image has definitely gone and as such Nike may want to reconsider their position, like Gillette and Accenture.”

ROB MARCHETT | TIKIT
“I wouldn’t stop buying Gillette just because of what Tiger Woods has done. I can’t believe that he can be that bothered from being cut off from a financial point of view. He has more than enough work and the golfing world won’t kick him out.”

ROB COZENS | DRC CONSULTANTS
“Tiger Woods will probably bounce back; he is a golfing legend. The past has shown that even people like George Best come back from personal strife and still make fortunes.
He doesn’t need the money.”