CITY VIEWS | DO YOU THINK THE NEW DOMAIN NAME RULES WILL BE GOOD FOR BUSINESS?

DANE NOAKES
LONDON MARKET DYNAMICS

“Once people get used to it, I think it will be a good thing for some firms, as long as it’s done effectively. It’s good for marketing, but I imagine it will be expensive so many companies who might want to try it will not be able to afford it.”

LES VENUS
THRESHOLD INITIATIVE

“I think a lot of major companies are happy with their domain names and if you play around with it, it could have an effect on your corporate branding, and so it’s a dangerous game to play. As a managing director of a major company I would be resistant to it.”

DAMIEN HING
FIRST STATE INVESTMENT

“I think that it could be a successful marketing strategy, but only a handful of companies will be able to afford it, so it could be beneficial for them. However, it will have little or no effect on the smaller companies who can’t afford it.”