CITY VIEWS: DO YOU THINK BLACKBERRY WILL BE ABLE TO REBUILD ITS REPUTATION?

ROBIN HOLLINSWORTH
ANTARES UNDERWRITING

“Yes, but it will take a lot of PR and marketing. They may need a killer app. But it will be hard to go up against the likes of Google.”

MILES OSORIO
MONTPELIER RE

“It’s going to be difficult outside of the business community. They’re good at email, but I’d prefer to get a company iPhone.”

TIM WALTERS
RR DONNELLEY

“I think so, yes. I don’t think the damage to the brand is permanent but the reputation of the iPhone is still much better.”