CITY VIEWS: Is ba's pledge to cut the aviation industry's carbon emissions enough? or should we just fly less?

<strong>IAN SEAKENS </strong>LLOYD&rsquo;S OF LONDON<br />&ldquo;The aviation industry is doing the very least it can possibly get away with to combat carbon emissions. It&rsquo;s a tough time for airlines, margins are squeezed, and this is the last thing companies want to be spending out on.&rdquo;<br /><br /><strong>DON OKOLIE </strong>ZURICH FINANCIAL SERVICES<br />&ldquo;Willie Walsh&rsquo;s pledge to cut emissions by 2050 is so far ahead. One would hope that the technology to make greener planes would be available by that time, but between now and then there&rsquo;s a lot of scope for damage to be done.&rdquo;<br /><strong><br />DAN WARD </strong>MOODY&rsquo;S INVESTORS SERVICE<br />&ldquo;I&rsquo;d always support a move to cut emissions, even though Walsh&rsquo;s target is very far away. I&rsquo;d also be willing to pay more for flights if I knew that the money was going towards research for greener engines which would help the environment.&rdquo;<br /><strong><br />NICK BELL </strong> GALLAGHER INSURANCE<br />&ldquo;With emissions from emerging markets increasing at the rate we are seeing right now, I don&rsquo;t think this pledge from the airline industry will make a difference. It&rsquo;s a nice gesture, but a hollow one. The target date of 2050 is a way away.&rdquo;