City responds to calls to make a commitment to personal finance

Elizabeth Fournier
SINCE the launch of City A.M.’s Campaign for Financial Literacy yesterday, the number of positive responses received from City firms that are already engaged in education initiatives has been incredibly encouraging.

Financial planners Killik, for example, has been developing a web-based tutorial known as Money in Mind. The site uses simple graphics and language to explain concepts such as budgeting, tax and mortgages, with electronic trophies awarded for completing each section.

Its developers are trying to get the site accredited so that students that complete all the tutorials get credit towards a GCSE in Financial Planning.

City A.M. also heard from Barclays, which last year launched a Barclays Money Skills campaign aimed at disadvantaged 16-25 year olds. Again based online, Money Skills offers downloadable guides to aid financial knowledge and money management, plus a game specifically targeted to help 14-19 year olds.

NatWest runs a similar scheme, called MoneySense, which combines online resources for customers with targeted lessons in UK schools. It has also been carrying out research into young peoples’ attitudes to money, the results of which will be out in March.

Finally, this morning KPMG is launching its latest educational initiative, a fund to pay all tuition fees, plus a salary, to students that join its degree scheme. GCSE DISMAY: P17