City A.M.’s Christmas appeal outstripped most rivals in 2011
14 November 2012 5:07am
We hope to beat that this year and be the number one appeal
LAST year’s City A.M. Christmas appeal raised almost £1.6m – a hugely generous showing by our readers and the second highest grossing Christmas newspaper appeal of 2011, according to industry estimates.
The total from last year was, in part, made possible by the government’s UK Aid Match scheme that matched public appeal donations pound for pound.
Andrew Mitchell, secretary of state for international development at the time, said of last year’s appeal: “This is a hugely generous response from the readers of City A.M.
“We’ve matched readers’ donations pound for pound in recognition of this overwhelming public support for Opportunity International’s work.”
Our total last year included many generous donations from a number of large corporations including Lloyds Banking Group and Bank of America Merrill Lynch.
This year we hope that not only will such firms extend their generosity again, but that individual readers will do the same, as they did so kindly last year. Having beaten our initial financial target of £250,000 in 2011, we are hoping to smash it again in 2012.
City A.M. is grateful for any donations our readers make, and The Capitalist will update you on the progress of the appeal over the coming weeks, starting with the launch dinner in Friday’s edition.
Thanks in advance for your help – Opportunity International is a great charity.
City A.M . £1.58m
The Times £700,000
Guardian & Observer £400,000
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