Cineworld sales in lift

CINEMA chain Cineworld said it expected a promising line-up of films in the final quarter to offset weakness in the wider advertising market.

The company reported a 0.9 per cent year-on-year increase in total revenues in an interim management statement covering the 42 weeks to 20 October. Box office revenues were up 1.4 per cent year on year.

Cineworld said its second half saw a number of strong performing films, including Harry Potter: Deathly Hallows Part 2 in 3D -- the biggest film release in the year to date.

Cineworld also said it was upbeat about the rest of the year, and is banking on the success of upcoming releases such as Mission Impossible: Ghost Protocol, Sherlock Holmes 2, and The Adventures of Tintin: Secret of the Unicorn in 3D.

“The remaining 2011 film line up ... gives us confidence in delivering results for the full year,” Cineworld said, helping to send its shares up three per cent to 188p yesterday.