Chinese demand helps Jaguar Land Rover’s sales accelerate

Marion Dakers
DEMAND from the world’s two biggest economies has pushed sales at Jaguar Land Rover (JLR) up 14 per cent in the first six months of the year, the British car firm said yesterday.

JLR said it had sold 210,190 vehicles in the year so far. Sales in the UK rose 16 per cent, while North American customers bought 30,782 cars, a rise of 13 per cent on last year. China, which now represents a fifth of JLR’s sales, posted a 16 per cent increase to 42,155 units. The firm now has 170 dealer outlets in the country, and last year signed a joint venture to build a factory with Chinese car firm Chery.

“It is very encouraging to see both our Jaguar and Land Rover brands delivering strong sales performances across our 178 markets,” said sales operations director Phil Popham.

Sales of the upmarket Jaguar marque rose 29 per cent to 37,626, helped by the new F-Type. Land Rover sold 172,554 vehicles worldwide, up 11 per cent.