Character earnings down despite Peppa Pig

CHARACTER Group, the toymaker that manufactures Peppa Pig and Fireman Sam-branded toys, announced a 22 per cent fall in pre-tax profit yesterday despite good international demand for its products. The firm blamed poor sales of Zhu Zhu Pets and a weak UKā€ˆmarket for an overall drop in sales, which fell from £94.95m a year ago to £74.95m.