Cadbury boss will fight Kraft takeover

Dairy Milk maker Cadbury is set to ramp up its defence against Kraft&rsquo;s &pound;10.2bn takeover bid when chief executive Todd Stitzer addresses investors and analysts at Sanford Bernstein&rsquo;s London offices tomorrow.<br /><br />Stitzer is also understood to be considering bringing forward the confectionary group&rsquo;s third quarter results in a bid to reassure investors of the company&rsquo;s strong trading and its viability as an independent firm.<br /><br />One industry&nbsp; observer said: &ldquo;Stitzer&rsquo;s visit will need him to reassure investors and set out his future vision for Cadbury as a stand alone business.&rdquo;<br /><br />The visit follows a terse letter from Cadbury chairman Roger Carr to Kraft chief executive Irene Rosenfeld&nbsp; which said the bid was &ldquo;unappealing.&rdquo;