Burberry sales boosted by spring and summer ranges

Kasmira Jefford
Follow Kasmira
FASHION house Burberry said and an “exceptional" performance of the spring and summer collection helped drive underlying retail sales up by 18 per cent to £339m in the first quarter of the year.

The FTSE 100 luxury company said outerwear and large leather goods accounted for over half the growth, while men’s accessories and tailoring also outperformed.

Chief executive Angela Ahrendts said the success of its marketing campaigns and runway shows had also helped boost its performance in the quarter.

“Spring/Summer 2013 was a standout season driven by innovative marketing, cohesive monthly fashion groups and exceptional execution from all corporate and regional teams,” she explained.

The group held its first menswear show in London last month, with clothes that epitomised a quintessentially British style such as fisherman’s jackets, oxford shirts and duffel bags.

Sales at stores open more than a year were up 13 per cent, in line with expectations and ahead of an eight per cent increase in the fourth quarter of the previous financial year.

By region, the group saw double-digit comparable store sales growth in Asia Pacific, driven by Hong Kong and China, and the Americas and high single-digit growth in the Europe, Middle East, India and Africa (EMEIA) division.

Burberry said the merging of its beauty division was on track after the group decided to end its license with French company Interparfums and bring its fragrance in house earlier this year.

The group is hoping its fragrance and beauty products with have a halo effect on other products and tempt shoppers to buy higher priced items.

Seven stores were opened in the quarter including two in Shanghai and a third store in Mexico, while six were closed. Burberry now has 207 retail stores, 212 concessions, 50 outlets and 64 franchise stores.

Ahrendts said: “Looking forward, the macro outlook remains uncertain and we will continue to focus our investment on profitable high growth opportunities by channel, region and product categories.”