BT Sport signs up half a million pre-launch

Suzie Neuwirth

TELECOMS company BT today said more than half a million households have ordered its new sports offering to challenge Sky Sports, as it reports a smaller than expected decline in first quarter profit and revenue.

BT Sport is being launched in August as part of the British firm’s plan to compete with Sky and boost revenue.

BT unveiled pre-tax profits down 16 per cent on a reported basis to £449m, beating analysts’ forecasts, while revenue edged down one per cent to £4.45bn.

Chief executive Ian Livingston, who is leaving to become Trade Minister, said that the firm “continues to make good progress” and is “very pleased with the strong start in BT Sport”.