BSkyB is to launch an online TV offering to non-Sky customers following some signs of slowing growth at its main satellite base.
Britain's dominant pay-TV group said it would launch the new service to tap in to the 13M homes that do not currently pay for a television service. It made the announcement as it revealed it had added 40,000 net new customers to its main TV service in the second quarter, slightly below expectations.
The new offering will launch in the first half of 2012 and will enable new customers to watch Sky content including movies and eventually sports on flexible tariffs and without signing a contract.
City A.M. Reporter