Britvic sales fizzing due to sports deals

SOFT drinks company Britvic yesterday reported a 5.9 per cent jump in revenues for the three months to 5 July, boosted by a summer of sports sponsorship deals.<br /><br />The group reported a three per cent rise in still drink volumes and an 8.3 per cent jump in revenues, largely thanks to its squash brand Robinsons, which sponsored Wimbledon hopeful Andy Murray. <br /><br />The group said the three per cent growth in volume outperformed the 2.7 per cent drop in the market.<br /><br />Chief executive Paul Moody said: &ldquo;Murray created even more interest in the sport and generated more excitement, which raises British expectations and as a spin of, raises our sales.&rdquo; <br /><br />The group was also boosted by a lucrative sponsorship deal between the Twenty20 World Cup, which was hosted in England, and Pepsi &ndash; its cola brand. <br /><br />Britvic yesterday said the cricket sponsorship deal had helped it grow carbonated volumes in the UK by 10.4 per cent, while the market grew by just 1.5 per cent.<br /><br />Revenues for fizzy drinks were also up, growing 14.4 per cent.<br /><br />Moody yesterday said: &ldquo;We have continued to grow our cola market share, at the expense of rivals, and now have 25 per cent of the take-home cola market.&rdquo;<br /><br />Britvic was also boosted during the third quarter by the launch of its new flavoured water &ldquo;Juicy Drench&rdquo; in April. And the group said it planned to roll out two new products in Spring next year.<br /><br />However, Britvic was let down by a dramatic slide in sales in Ireland, as the weakening economy curbed consumer spending. Revenue fell in Ireland by 24.3 per cent, as volumes shrunk 20.2 per cent.<br /><br />Robinsons has supported Wimbledon for 74 years and is the second oldest sponsor of the tournament after Slazenger.