Brit Insurance set to rebrand

BRIT Insurance, the sponsor of the England cricket team, is preparing to launch a major rebranding exercise, City A.M. has learned.

It will complete a transformation that has seen parent company Brit Group dispose of its non-core UK business and agreed to sell Brit Insurance Limited, its legacy business, for £190m. Brit will instead focus on becoming a speciality insurer operating on the Lloyd’s of London market.