BREWDOG, the bar owner and brewer, has asked customers to buy shares in the company as it seeks to raise £4m in a sale that values it at around £100m.
The Scottish firm said yesterday it was making 42,000 shares available at £95 each. A similar crowdfunding scheme in 2011 raised £2.2m and valued BrewDog at just £30m.
The company said that it is on track for revenues of £20m this year and has grown at an average of 167 per cent during the last five years. As well as selling its beers internationally, BrewDog has opened 12 bars since 2010, which it said was largely down to its last fundraising effort.
In order to drum up support for the share sale, the firm yesterday hired a tank to drive around the Square Mile.
BrewDog is also hoping to tempt people to invest by offering shareholders a lifetime discount at its bars and on its website.