Breitling brands it like Beckham

DAVID BECKHAM has lent his face to brands ranging from Adidas to Emporio Armani – and now Breitling has joined in on the action by confirming it has partnered with the sports star for its latest campaign.

The ads, shot by world-renowned photographer Anthony Mandler, see the 37-year-old sporting a leather aviator jacket and the Swiss watchmaker’s Transocean Chronograph Unitime watch in front of a private jet – a nod to the watch-makers long history of developing some of the best watches for the aviation world.

“I’ve always been a long-time admirer of Breitling,” Beckham explained. As a company they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand.”

The new watch is intended to be a nod to its classic Transocean styles from the 1950s and 1960s and taps into the technology incorporated in its spring/summer 2012 SSR model. It comes with a double disc time function that allows permanent readings of all 24 time zones and is equipped with the brand’s patented Manufacture Breitling Calibre B05 technology, which operates at 28,000 vibrations per hour, giving it an over 70 hour power reserve.

• The watch is priced at £8,460 and is available now.­­­