MY, oh my, how The Capitalist&rsquo;s ears did prick up over the weekend on having a snatched peep at tycoon Richard Branson&rsquo;s blog. &ldquo;I have to announce that I have a new lady in my life,&rdquo; Branson boasted, happily &ndash; before explaining that his lovely wife need not worry, because he&rsquo;s talking about a yacht.<br /><br />The catamaran, Necker Belle &ndash; which will set you back a hefty $88,000 (&pound;55,250) to charter when she eventually launches &ndash; has spent the past two years undergoing an extensive refit after being sold by her previous owner, a gentleman &ldquo;who spent his fortune building her&rdquo; (read, went bust).<br /><br />You&rsquo;ve got to admire Branson&rsquo;s unashamedly plugging of the yacht&rsquo;s &ldquo;tailor-made weekly charters&rdquo;, though. Evidently even billionaire businessmen can use a little sales cunning sometimes.<br /><br /><strong>CARD SHARK</strong><br />It&rsquo;s happened to the best of us when working the crowd at a party &ndash; suddenly deserted by a name on the tip of our tongue when confronted with a familiar face.<br /><br />But here&rsquo;s an idea to prevent such embarrassing moments in the future, courtesy of Knight Frank partner Richard White. White, I hear, employs the unusual tactic of sketching pictures of his contacts on the back of the business cards he picks up &ndash; focusing, naturally, on a feature that stands out. Those conscious of sporting a large hooter should steer well clear.<br /><br /><strong>HEROES WELCOME<br /></strong>Finally, a huge thanks to our City readers who attended the Chefs for Heroes gala dinner on Friday evening at the Guildhall, to support Help for Heroes.<br />Chefs including Ainsley Harriott and Anton Mosiman turned up to grace the event, where over &pound;120,000 was raised for the war veterans&rsquo; charity.