Branson the slumdog billionaire

AVIATION maharajah Richard Branson took to the streets of Mumbai for the launch of Virgin Atlantic’s new Mumbai-London service, which began yesterday.

In typical Branson style he was decked head to toe in local dress and sitting on the roof of a taxi while Indian performers and cheerleaders danced around him.

However, not even his warm embrace of the local culture could secure him position as top dog with Mumbai’s hoteliers.

The Capitalist’s mole reports that Branson plumped to stay in a mere one bedroom and one reception room at the Mumbai Oberoi.

The reason behind the choice of lodgings was that Branson’s publicity tour happened to coincide with the arrival of several Arabian sheikhs, who are hogging all the best rooms in town.