Boris Johnson pledged new funding for the Film London organisation, which aims to promote the capital to those considering producing TV in London.
The Mayor’s fund will hand Film London £750,000 earmarked for wooing TV executives, which Johnson said would generate £200m from studios investing in more shows over the next three years.
The funding is the latest drive to encourage production of high-end TV series such as Downton Abbey in the UK. This week, tax reliefs for high-end TV shows came into force, giving a tax credit to programmes that cost more than £1m per hour to make.
“It’s time for London to fulfil its potential as the world leader it’s destined to be in this field,” Johnson said.