THE MAYOR of London yesterday spearheaded a push to coax the world’s TV studios to the UK.
Boris Johnson pledged new funding for the Film London organisation, which aims to promote the capital to those considering producing TV in London.
The Mayor’s fund will hand Film London £750,000 earmarked for wooing TV executives, which Johnson said would generate £200m from studios investing in more shows over the next three years.
The funding is the latest drive to encourage production of high-end TV series such as Downton Abbey in the UK. This week, tax reliefs for high-end TV shows came into force, giving a tax credit to programmes that cost more than £1m per hour to make.
“It’s time for London to fulfil its potential as the world leader it’s destined to be in this field,” Johnson said.