Boris Johnson’s special adviser to take helm at New West End

Kasmira Jefford
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LONDON mayor Boris Johnson’s former special adviser has been hired to lead the industry body for London’s West End.

The New West End Company, which represents over 600 businesses around Oxford Street, Regent Street and Bond Street, said yesterday it has appointed Sir Peter Rogers as chairman.

He will take over from Dame Judith Mayhew Jonas in July and will oversee a £25m five-year business plan to improve the West End, the group said.

Speaking at a conference yesterday Johnson said Sir Peter – who was also previously chief executive of Westminster council – “has worked tirelessly for London for many years”.

“Under his stewardship I have no doubt that the West End will build on its reputation as one of London’s biggest draws for visitors to the capital and as a key driver of our economy,” he said.

The New West End also revealed it has hired retail property veteran David Kenningham to help revamp the shabbier east end of Oxford Street ahead of Crossrail.