Boost for Clinton Cards from Halloween sales phenomenon

GREETING cards retailer Clinton Cards yesterday reported that its like -for-like sales for the 16 weeks to 22 November have jumped by 3.9 per cent, aided by a solid performance across all product categories and exceptional Halloween sales.<br /><br />Clinton Cards &ndash; which sells flowers, gifts and Halloween outfits in addition to its card selection &ndash; has seen sales figures pick up since the first 10 weeks of the financial year when its like-for-like sales climbed by just 2.9 per cent after a flat six-month period. <br /><br />The Essex-based group saw a revival of its Birthdays subsidiary after it purchased 196 of the stores from administrators earlier this year in a &pound;3.5m deal.<br /><br />Clinton Cards said that its Birthdays business continues to improve and is currently meeting expectations.<br /><br />Since the beginning of the financial period in August, Clinton Cards has opened eight new stores and closed 10. <br /><br />The retailer currently trades from 859 stores, 183 of which are Birthdays stores. <br /><br />The company said it expects the forthcoming Christmas trading period, as always, to be a crucial time for the group and it will report further on performance in January.