PINEWOOD Shepperton, the British film studio behind the James Bond franchise, has made its first move into the fast-growing Chinese media market.
The studio yesterday announced it had signed a deal with Seven Stars, the Chinese firm owned by media tycoon Bruno Wu.
The partnership will create a joint venture for film and TV development, training courses and entertainment venues in the country, and will come as a boost for David Cameron, who is trying to encourage more British firms to export their skills to developing markets. The Prime Minister welcomed Pinewood’s investment saying: “The creative industries are a rapidly growing area of China’s economy and will increasingly provide huge opportunities for UK companies competing in the global race.”
Pinewood’s studios have played host to the Bond series since the 1960s, as well as the Carry On films and other hits including The Hobbit and Doctor Who. “Taking Pinewood’s experience and skills to [China]... is a truly exciting prospect,” chief executive Ivan Dunleavy said.