Boden sales up past £200m

SALES at clothes catalogue company Boden – run by former Warburg banker Johnnie Boden – rose by 20.1 per cent in the year to December 2009 to £201.9m.

Pre-tax profit surged 15.9 per cent to £28.7m, its accounts revealed. In the first half of 2010 sales rose 15 per cent compared with the same period last year.

Much of the rise has been attributed to Boden’s success in Germany, where sales more than doubled to £16.7m in the 12 months ending in December.

The brand is a big favourite with British middle class families.