RESEARCH in Motion (RIM) yesterday launched in India what it called its “most affordable” BlackBerry smartphone as part of an aggressive push in one of its few growing markets.
The new Curve 9220 is priced in India at 10,990 rupees (£130), higher than the price of Curve 8520, which is RIM’s best-selling phone in India, and comes with an introductory offer to download free applications worth 2,500 rupees.
RIM, which will start selling the new phone in India today, will launch it in a number of other countries in coming weeks, Carlo Chiarello, executive vice president of RIMs smartphone division said.
The BlackBerry Curve 9220 has a dedicated key for accessing BlackBerry Messenger and FM radio, along with a 2 mega pixel camera, and works only on slower 2G networks.
City A.M. Reporter