<strong>DE LA RUE</strong><br />A softening order book prompted UBS to downgrade De La Rue to &ldquo;sell&rdquo;. The broker said that the state of the order book is key to the firm, and that it believes that 2011 could shape up to be a tough year. Given limited catalysts and a likely slowing in earnings momentum, UBS expects the stock to underperform.<br /><br /><strong>YEL GROUP</strong><br />Citigroup analysts said that Yell is &ldquo;still going, but still concerned&rdquo;, following a directors&rsquo; warning about the company&rsquo;s status as a going concern. Citi rates the stock as a &ldquo;hold&rdquo; with a target price of 70p, saying that the absence of quick fixes on the capital structure side makes a sustained rerating difficult to justify.<br /><br /><strong>ITV</strong><br />JP Morgan said that ITV&rsquo;s current share price is pricing in a negative scenario on advertising, but not the positive impact of additional cost reductions of &pound;40m from 2010. The broker has an &ldquo;overweight&rdquo; recommendation on the stock and a target price of 49p, saying the company is still too pessimistic on 2010.<br /><br /><strong>To appear in Best of the Brokers email your research to</strong>&nbsp;