Bentley nets a nine per cent rise in sales

Marion Dakers
SALES of Bentley’s luxury cars rose nine per cent in the first half of the year, driven by strong growth in America.

Bentley, owned by Volkswagen but based in Crewe, shifted 4,279 cars in the last six months. The firm hailed a 12 per cent rise in the Americas, its biggest market, where 1,282 cars were sold.

And customers in the UK took delivery of 698 cars, rising 25 per cent on last year.

A higher number of dealerships and new models such as the Continental GT Speed helped increase deliveries 28 per cent in the Middle East and 22 per cent in Europe.

But Chinese buyers are holding back until the new Flying Spur model becomes available in the country, resulting in a 23 per cent drop in sales to 817 during the period, Bentley said yesterday.

“[W]e are extremely confident we will sustain this success for the remaining months of 2013 as we see the full availability of our new Flying Spur in all markets,” said Kevin Rose, board member for sales, marketing and aftersales.

Bentley opened a new showroom in St Petersburg during the period, as part of its push into the wealthiest cities in Russia. More than 100 customers in the country have taken delivery of Bentley cars during the year so far.

The upmarket motoring group’s figures come just days after rival Rolls-Royce, owned by BMW, said it had also enjoyed strong demand in the Middle East and Asia, though sales were down 7.8 per cent as buyers await the new Wraith.

Volkswagen – the firm behind the Golf, Polo and Beetle – will publish its company-wide sales figures tomorrow.