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BEER TODAY, GONE TOMORROW

LIVERPOOL Football Club looks set to end its 17-year partnership with Danish brewers Carlsberg at the end of the 2009/10 season. Carlsberg and the club have not been able to reach an agreement on a new shirt sponsorship deal, with the Reds looking to double their price from the last time the deal was extended. It is now believed Standard Chartered could sponsor the club for £15m per year.