DREAMS, the beds chain that was recently bought out of administration, has hired two former Jessops directors to strengthen its board.
Andrew Villars has been hired as logistics & supply chain director in charge of distribution while Brendan Glynn will join as operations director.
Both held similar roles at the camera specialist Jessops – Glynn as operations director and Villars as head of commercial trading – before it collapsed into administration last year.
Jessops and Dreams are among a long list of retailers that fell victim to tough times on the high street, including Comet, HMV and Nicole Farhi, although both were consequently saved.
Sun European, which bought 171 of Dreams’ 266 stores in March for £35m, said Glynn and Villars will work with the existing board “to recapture market leadership”.
Commercial director David Tracey said: “The investment in these pivotal roles demonstrates we put the customer experience at the heart of our business.”
The retailer, however, is still without a chief executive after Nick Worthington left last month, after16 years with the firm.