BEAUTIFUL PEOPLE WORK HARD TO WED

BACK ON the soapbox for BeautifulPeople.com, the dating service that axed 5,000 members for putting on weight last Christmas. The site has launched a “comedic” YouTube video (right) to defend its looksist agenda.

“You can’t argue with millions of years of evolution,” the site’s managing director Greg Hodge told The Capitalist, speaking from an Los Angeles phone box following a trip to the gym. “Everyone wants to be with someone they find attractive. It’s natural selection.”
So was Hodge accepted by the site he founded in 2002, which only accepts the most genetically blessed people?

“I was rejected by the Danish version of the site – that stung,” revealed Hodge, adding that his courtship to his wife Genevieve took “a lot of work” as she initially thought he was an “idiot” – and that’s the polite translation for a serious financial newspaper.

BANKING ON THE RIVER
IT HAS received its fair share of criticism – so let’s hope last night’s unveiling of the first animated “fly-by” of the London River Park helps developer Mace get the planning permission verdict it wants from the City of London Corporation.

Making the case for the 1km floating pontoon that will connect Blackfriars to the Tower of London were deputy London Mayor Daniel Moylan (below) and John Naylor, the head of property and construction at the scheme’s asset manager backer Venus Group.
“The London River Park will make the capital even more attractive to visitors and investors,” said the man whose Singapore-based fund has pledged £60m if the waterfront dream stays afloat.

TAX INCENTIVE
TAX must be “better understood” thought RLM Finsbury chairman Roland Rudd as he dreamed up his latest crusade – a campaign to persuade the wealthy to leave 10 per cent of their fortune to charity to take advantage of a cut in inheritance tax from April 2012.

The scheme will be launched on 2 November by chancellor George Osborne and culture secretary Jeremy Hunt, both of whom have lent the scheme their “full support”. In a personal capacity, The Capitalist assumes, and not as a generous redeployment of ministerial budgets.