THE WOMEN’S Prize for Fiction, formerly sponsored by Orange, has announced a new three-year sponsorship tie-up with liqueur brand Baileys.
From next year the literary award will be known as the Baileys Women's Prize for Fiction.
This year the prize was funded by companies and individuals, including Cherie Blair, Martha Lane Fox and Joanna Trollope.
The winner of the £30,000 prize is set to be announced tomorrow at the Royal Festival Hall.
Author Kate Mosse, who chairs the Women’s Prize for Fiction board, said it was felt Baileys was the “ideal choice” after talks with around 25 potential backers.
Syl Saller, global innovation director for Diageo added: “We are delighted to come together with a partner that shares our passion for celebrating inspirational, modern, spirited women, in a true meeting of minds, and we are very much looking forward to what the future holds.”
This year’s shortlist for the award includes Hilary Mantel, Zadie Smith, Kate Atkinson, Barbara Kingsolver, Maria Semple and AM Homes.