INSURANCE giant Aviva has announced plans to list on the New York Stock Exchange as it embarks on a drive to raise its profile in the US.<br /><br />The company, the world’s fifth-largest insurer by gross premiums, said it would begin trading on 20 October, just days after it said it would launch a partial initial public offering of its Dutch division Delta Lloyd.<br /><br />“The US is a strategically important market for Aviva. It is the largest savings market in the world and represents a significant growth opportunity for us,” said chief executive Andrew Moss.<br /><br />Analysts were not all convinced by the plans, with one saying:“I’m not quite sure why they are doing it. Sophisticated investors in the USknow how to get shares in the UK. I can’t think of any UK companies that have benefited from dual-listing.”<br /><br />But Duncan Hall at FinnCap said:“It’s all very much for the positive. Obviously there is a stream of news coming from the company to bolster its capital.”<br /><br />Analyst Jean d’Herbecourt at Cheuvreux was also positive on the move, predicting £1.3bn in cash gains from the New York debut.<br /><br />Aviva said it would keep its primary listing in London and would not issue any new shares under the plans.<br /><br />“Over 20 per cent of Aviva’s shareholders are in the US and the listing gives Aviva further access to a wider potential shareholder base,” the company said in a statement.<br /><br />The listing would also allow Aviva to “capture growth in the retirement market, accelerate life insurance sales and benefit from the country’s attractive demographics,” it added.